Although we are moving more toward a world of digital advertising, brick-and-mortar businesses must still rely on physical signage to help bring in customers. Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising.
On-premise signs are among the most important elements of visual communication and are essential for the success of many businesses. The way your sign looks and the message it contains can cause people to stop and come in or pass on by. It’s important to keep your company’s sign visible, attractive and styled to match your industry.
KC Restoration worked with Metal 1 recently on a sign for the Silo Modern Farmhouse restaurant located at the Canyon Farms Golf Club. Metal 1 fabricated the metal and while KC Restoration provided the custom finish. This restaurant has built a solid reputation of serving handmade pastas, freshly baked breads and locally sourced ingredients for farm to table meals. Their exterior facility sign needed to match the ambiance of their rustic branding.
Our team was able to create a custom artistic process that applied multiple layers of patinas to produce an antique and rustic look to a previously modern metal sign. The custom look created the appearance of a natural rusting that can happen over a large number of years. Patrons entering or walking by could now associate the restaurant with a more natural and provincial setting. Restroom and event signs were also refinished with the artistic patina.
Exterior signage is an advertising and branding tool that can generate an increase in a business’s customer base and referrals. If your sign needs a restoration, refinishing or deep cleaning service to attract more customers and increase curb appeal, contact KC Restoration today. We can improve the appearance of any wood, metal or stone sign.