Did you know many big-name companies employ the psychology of color in facility design in an effort to improve the moods of both workers and customers, and by extension increase productivity and boost revenue? The use of color in the commercial environment is supported by a groundbreaking study by the University of Texas which confirmed that color does, in fact, elicit a reaction in the brain.
What colors that promote productivity are advantageous to your business, employees and customers? Which ones should you avoid?
The color blue in the office can have a very calming effect on employees and aid in concentration, especially when workers are required to complete intricate tasks. Blue is an excellent choice in an office where activities require detailed focus. By helping to maintain calm, blue can also stimulate the mental process and increase worker productivity.
According to studies, white is the worst color to paint the office. White walls tend to give off a sterile or clinical feeling, like being in a medical exam room. Research has shown that white can hinder productivity and give off a cold and isolated feeling. It’s best to use white as an accent color only.
If you want to get the creative juices flowing, choose yellow. This color is often linked to positive emotions like happiness, optimism and excitement. Used in facility décor, yellow can help inspire employees who work in creative fields to come up with new, innovative ideas.
The color red is a vibrant color that can energize employees particularly those whose tasks involve physical activity. Known to increase the heart rate and even produce a slight rise in blood pressure, red can help boost the body’s ability to complete physical tasks. Red is also very effective as a “call to action” to get customers’ attention for marketing messages.
Different shades of green can elicit both positive and negative emotions. However, in general, the color green is usually associated with nature and rebirth. Light soothing shades of green can help ease anxiety and make people feel more relaxed and welcomed.
Take a look around your facility and take into consideration what the goals are of the occupants and visitors. Choose your colors wisely when it comes to the interior, exterior, furniture, and accents. For more information on custom color coatings, contact KCR today!